Welcome to the Site

Welcome. This is a placeholder post so the site has something to show on day one.

Over the coming weeks this blog will fill up with real content: case studies from past and present campaigns, breakdowns of what’s working right now, the stack I actually use day-to-day, and the mistakes that cost me money so you don’t have to repeat them.

What to expect

• Case studies from real campaigns — real numbers, real lessons, redacted where it matters.
• Tool breakdowns — why I use the tools I use, which ones I dropped, and what’s worth paying for.
• Tactical posts on traffic buying, tracking, landers, and optimization.
• No fluff, no theory, no guru fake-it-til-you-make-it. Just what works.

About me

I’ve been a full-time performance marketer since 2007. I run my own traffic. I’ve scaled campaigns past multiple six figures per month. I’ve also blown money on setups that looked like winners and weren’t. Both are worth talking about.

If that sounds useful, subscribe or bookmark the blog — and check out the Essentials page for the tools I use every day.